Hire Programmatic Marketing Specialists in Vietnam | Save Up to 70% on Staffing Costs

THIENTU Media
THIENTU Media

Programmatic marketing specialists are essential for automating and optimizing digital advertising campaigns. They leverage data and technology to place ads more efficiently, targeting the right audience at the right time. With programmatic advertising, businesses can maximize their ROI, streamline ad buying, and drive better results. However, hiring skilled programmatic marketing professionals locally can be expensive, especially for companies seeking to scale their digital advertising efforts.

Vietnam offers a talented pool of programmatic marketing specialists skilled in ad tech, campaign optimization, and data-driven marketing strategies. THIENTU BPO helps businesses hire offshore programmatic marketing specialists in Vietnam - cost-effective, data-driven, and ready to optimize your programmatic campaigns.

What Is a Programmatic Marketing Specialist?

A programmatic marketing specialist is responsible for automating and optimizing digital advertising campaigns across various channels. They use programmatic advertising platforms (like Google Display Network, The Trade Desk, and DV360) to purchase ad space in real-time and target specific audiences based on data. Programmatic marketing specialists analyze campaign performance, optimize bidding strategies, and ensure ads are displayed to the right audience at the right time, maximizing efficiency and ROI. They work with various ad formats, including display, video, and social ads, and use advanced data analytics to refine targeting strategies.

Why Hire Programmatic Marketing Specialists in Vietnam?

Vietnam is a top destination for outsourcing across many industries—from tech and design to customer service and operations. Here's why global companies trust Vietnam for offshore hiring:

  • Educated and Skilled Talent
    Vietnam has a growing talent pool of digital marketing experts with expertise in programmatic advertising, data analysis, and campaign management.

  • Strong English and Work Culture Fit
    Many professionals speak English fluently and understand global work expectations, making teamwork smooth and efficient.

  • Lower Hiring and Operating Costs
    Businesses save significantly by hiring top-quality professionals at much lower costs than in the U.S., Singapore, or even India.

  • Good Time Zone Coverage
    Vietnam’s working hours overlap with major regions like APAC, Europe, and the U.S., supporting real-time collaboration.

Programmatic Marketing Specialist Roles You Can Offshore

  • Programmatic Campaign Manager

  • Display Advertising Specialist

  • Paid Media Analyst

  • Programmatic Advertising Strategist

  • Digital Media Buyer

  • Programmatic Data Analyst

Core Responsibilities Handled by Offshore Programmatic Marketing Specialists

  • Set up, manage, and optimize programmatic advertising campaigns across multiple platforms (e.g., Google DV360, The Trade Desk)

  • Implement audience targeting, retargeting, and data segmentation strategies

  • Monitor and optimize programmatic campaigns to maximize efficiency, reach, and ROI

  • Analyze campaign performance, generate reports, and provide actionable insights

  • Manage programmatic ad budgets and bidding strategies to meet campaign goals

  • Collaborate with creative and marketing teams to ensure ad creatives align with campaign objectives

  • Stay updated on industry trends, new programmatic technologies, and best practices

Top Skills to Look for in an Offshore Programmatic Marketing Specialist

  • Proficiency with programmatic ad platforms (Google DV360, The Trade Desk, MediaMath, etc.)

  • Strong understanding of audience targeting, real-time bidding (RTB), and programmatic ad buying

  • Experience with display, video, and social programmatic advertising

  • Strong analytical skills to track campaign performance and make data-driven optimizations

  • Knowledge of ad tech and programmatic technologies, including data management platforms (DMPs) and demand-side platforms (DSPs)

  • Ability to create and manage effective programmatic strategies across multiple channels

  • Familiarity with A/B testing, conversion tracking, and performance metrics (e.g., CPC, CPA, ROAS)

Salary Comparison Table: Vietnam vs USA vs Singapore

Role Vietnam (Monthly) USA (Monthly) Singapore (Monthly)
Junior Programmatic Marketing Specialist $310 – $575 $5,000 – $7,000 $4,000 – $5,500
Mid-Level Programmatic Marketing Specialist $575 – $805 $7,000 – $9,500 $5,500 – $7,500
Senior Programmatic Marketing Specialist $850 – $1,300 $9,500 – $12,000 $7,500 – $9,500

 

How THIENTU’s Proven Hiring Process Works

We make it easy to hire top remote talent through a structured, fast-tracked process that works across all roles and markets:

  1. Define Your Needs
    Specify the role, skill set, industry focus, language or technical requirements, and timeline—so we can tailor the search from day one.

  2. Review Qualified Candidates
    Receive a curated shortlist of pre-vetted candidates in just 5–7 business days, carefully selected to meet your defined criteria.

  3. Interview & Select
    Evaluate candidates through interviews or test projects. We support you in making confident hiring decisions based on proven qualifications.

  4. Launch with Support
    We handle onboarding, secure access, compliance, and performance tracking—ensuring a seamless start and ongoing success.

Sample Job Description: Offshore Programmatic Marketing Specialist

Key Responsibilities:

  • Develop and manage programmatic advertising strategies across multiple platforms, including Google DV360 and The Trade Desk

  • Implement audience targeting strategies based on customer behavior, demographics, and interests

  • Optimize campaigns for performance (CPC, CPA, ROAS) through real-time bidding and budget management

  • Monitor campaign performance and deliver regular reports with actionable insights

  • Work closely with creative teams to align ad creatives with campaign goals and audience segmentation

  • Test and refine bidding strategies, creative formats, and landing pages to improve conversion rates

  • Stay updated on the latest trends, tools, and technologies in programmatic advertising

Essential Skills & Qualifications:

  • 3+ years of experience in programmatic advertising and digital media buying

  • Proficiency with programmatic ad platforms (e.g., Google DV360, The Trade Desk, MediaMath)

  • Strong analytical skills with experience in campaign performance tracking and optimization

  • Experience with audience segmentation, data management platforms (DMPs), and demand-side platforms (DSPs)

  • Familiarity with A/B testing, creative optimization, and performance metrics

  • Knowledge of programmatic advertising regulations and best practices

  • Strong communication and project management skills

FAQs

Can offshore programmatic marketing specialists handle campaigns across multiple platforms?

Yes, our offshore programmatic marketing specialists are experienced in managing campaigns across various programmatic ad platforms, including Google DV360, The Trade Desk, and others.

How do you ensure effective communication with offshore programmatic marketing specialists?

We use tools like Slack, Zoom, and Microsoft Teams for real-time communication and collaboration between your internal teams and offshore specialists.

Are offshore programmatic marketing specialists familiar with data-driven optimization techniques?

Yes, our specialists are highly skilled in using data and performance metrics to continuously optimize campaigns for better results, including A/B testing and targeting adjustments.

How do you ensure data security when handling sensitive campaign data?

We enforce strict NDAs, secure access protocols, and compliance with international data protection standards to safeguard sensitive campaign data and customer information.

How quickly can I hire a programmatic marketing specialist?

You’ll receive a shortlist of qualified candidates within 5–7 business days. Full onboarding and transition can be completed in under 3 weeks.

Hire a Programmatic Marketing Specialist in Vietnam Today
THIENTU BPO helps you build a skilled offshore programmatic marketing team in Vietnam—cost-effective, strategic, and ready to optimize your advertising efforts. Contact us at info@thientu.vn to get started or schedule a free consultation.

Post View: 13
Related Posts
More Form ThienTu